New Era: Capping Off the Season

new era store launch cebu - sm seaside - ching sadaya
New Era brings 4000 pieces of caps with 500 different styles to SM Seaside City Cebu on May 21 and all of Cebu’s cap enthusiasts are rejoicing!

The world-renowned sports lifestyle brand has effortlessly drawn people’s attention through its stylish and quality products. Besides Cebu, it has opened stores in SM Megamall and SM Aura, which will certainly amplify interest in caps and headwear in general, as highlighted by Melvin Lloyd Lim, Authentic Caps Chairman & CEO.

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What sets New Era apart from other cap stores?

New Era boasts of a comprehensive collection of designs, with licenses from loads of popular franchise owners including Marvel, Disney, Star Wars, Looney Tunes, DC Comics, Peanuts, Wu Tang Clan, Flintstones and Muhammad Ali, while its sports licenses include Major League Baseball (MLB), National Hockey League (NHL), National Basketball Association (NBA) and National Football League (NFL). That’s enough reason for its buzz.
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“New Era is excited about the opening of our 5th store in the Philippines and our first one outside Luzon. Our shop in SM Seaside City Cebu continues to fortify our strategic plans of bringing the world’s premiere headwear brand to the Asia Pacific region. Along with our partners Authentic Caps, we look forward to creating even more New Era retail destinations throughout the coming year,” said Daniel Broderick, New Era Cap managing director for Asia-Pacific.

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The 92 square meter store sits at the upper ground floor of SM Seaside City Cebu. Let’s cap off the season with the latest cap trends brought by New Era.

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For more information about New Era Philippines, visit Also check more New Era news on Instagram @NewEraCapPH.